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Kick off: Start of Season

The wait is nearly over.
More football, more fans, and more reasons to get excited!

This season is shaping up to be a real game-changer for Sky Sports. And who better to kick things off than Phil Roser, Head of Marketing for Sky Sports, with a look at what’s in store…

ACTIVITY

Kick off: Start of Season

Team discussion

Who’s already buzzing for the new season?

What stood out to you from the video?

In one word, how did the video make you feel?

What excites you most about the season ahead?

How do you think our customers will feel about what’s coming?

Football: more than just a game

With over 3.15 million Sky Sports customers, it’s no surprise that football is the most watched and most loved sport on our platform.

Last season alone, fans racked up more than 371 million viewing hours. The biggest match? Liverpool vs Manchester United at Anfield, with an average of 3.5 million viewers tuning in.

Football: more than just a game

Football isn’t just a sport — it’s a passion. And no one understands that better than some of our football-mad CSG teammates. Let’s hear what the beautiful game means to them…

ACTIVITY

Raising our game

Team discussion

This activity is all about building confidence, sharing winning tactics, and supporting each other to have stronger, more impactful Sky Sports conversations. Whether you’re already a Sky Sports pro or just getting started, now’s your chance to come together as a team, tackle common challenges, and get match-ready.

On a scale of 1 to 5, how confident do you feel talking to customers about Sky Sports?

(1 = not very confident, 5 = very confident)

What challenges do you face when selling Sky Sports?

If you’re a confident seller, what are your top tips or go-to phrases that help you drive the conversation?

What has worked well for you in past customer interactions?

ACTIVITY

Raising our game: Top tips

Team discussion

ACTIVITY

Know the score: what’s the benefit?

Quiz

In this fast-paced quiz, we’ll put your Sky Sports football knowledge to the test — but it’s not just about knowing football facts. It’s about how that knowledge translates into real value for our customers.

How to play

Step 1: Watch the screen — the questions will appear one by one
Step 2: Choose the answer you think is correct
Step 3: Earn points for every correct answer


Bonus points areup for grabs too! Not just for getting it right, but for explaining how you'duse that knowledge to add value in your customer conversations.
Are you ready to compete, connect, and sharpen your skills in selling Sky Sports with confidence?

The whistle’s blown. Let the quiz begin!

Question 1

How many Premier League games will Sky Sports show this season?

A green tick icon confirming sucess

Answer

Sky Sports is showing 215 Premier League games this season.

Group discussion (with bonus points up for grabs)

What’s the benefit for the customer?
How could you use this in your customer conversations?

Question 2

Which of these is a new exclusive feature for Sky Sports customers?

A red cross confirming an incorrect answer
A green tick icon confirming sucess

Answer

Sky VIP Sports Hub is exclusive to Sky Sports customers.

Group discussion (with bonus points up for grabs)

What’s the benefit for the customer?
How could you use this in your customer conversations?

Question 3

This season, Sky Sports will show over 140 weekend games.

Is that true or false?

A green tick icon confirming sucess
A red cross confirming an incorrect answer

Answer

It’s true. With over 140 weekend games, Sky Sports’ coverage offers incredible choice and convenience.

Group discussion (with bonus points up for grabs)

What’s the benefit for the customer?
How could you use this in your customer conversations?

Question 4

What percentage of all televised Premier League games next season will be on Sky Sports?

A red cross confirming an incorrect answer
A green tick icon confirming sucess

Answer

Sky Sports offers unparalleled access, showing 80% of all televised Premier League matches.

Group discussion (with bonus points up for grabs)

What’s the benefit for the customer?
How could you use this in your customer conversations?

Question 5

Sky Sports will show all 10 matches on the final day of the Premier League season.

Is that true or false?

A green tick icon confirming sucess
A red cross confirming an incorrect answer

Answer

Every suspenseful moment, title-decider, and relegation battle will be covered live with all 10 final day matches shown on Sky Sports.

Group discussion (with bonus points up for grabs)

What’s the benefit for the customer?
How could you use this in your customer conversations?

Final whistle: let’s reflect

Key takeaways from today’s session
Your reflections
Remember