In this session, we’ll explore:
How to boost Sky Mobile sales by identifying cross-selling opportunities.
Why Sky Protect Device Insurance matters and how it adds real value for customers.
Let’s start by exploring where the biggest opportunities are to cross-sell Sky Mobile to our customers.
What are the benefits of cross-selling for us?
What makes Sky Mobile stand out?
What do we offer that sets us apart from other providers?
What should you be highlighting in conversations with your customer?
Our existing customers already trust and value Sky, which means they’re more likely to take more than one core product with us.
When customers manage everything in one place, it’s more convenient for them — and helps us build longer, stronger relationships
Cross-selling also increases customer loyalty and creates more opportunities for us to add value.
Here’s what sets us apart and what to highlight in your customer conversations…
The new Samsung S25 Edge has just launched. It’s the perfect time to talk about upgrading or switching
We’re number one for tablets and unbeatable deals. New customers can get a tablet from just £3 a month — and don’t forget, existing customers can use their Piggybank rewards too
We’re number one for tablets and unbeatable deals. New customers can get a tablet from just £3 a month — and don’t forget, existing customers can use their Piggybank rewards too
With Swap, customers can upgrade to a new phone or tablet whenever they want — there’s no need to wait until their contract ends. That means no FOMO when the latest tech drops, like the new Samsung S25 Edge!
Your customer had Sky over two years ago and is now thinking of taking TV again after hearing about some of our new shows. They’ve just renewed their broadband with Plusnet. They’re a couple with two teenagers and the dad works away regularly. The family mainly watches TV in the evenings and at weekends. They enjoy streaming, binge-watching series, and having family movie nights in together.
Your customer popped into your store while passing by, as their current broadband contract is coming to an end. They already have Sky Stream with Sky Ultimate TV (including Netflix) and Sky Sports, which they took out six months ago. They're a young couple who enjoy weekend trips away in their campervan and often work remotely so they can extend their time away.
What other questions could you ask the customer to understand their lifestyle and needs better?
Based on what you know, what would you recommend?
Think about: other Sky products, TV packages, mobile devices, data plans
Think about your own sales — how many mobile devices did you sell last month? Now imagine if 30% of those customers had taken Sky Protect Device Insurance. How much extra would you have earned?
Let’s explore how to make that happen.
If you’re confident talking about Sky Protect, now’s your chance to share what works for you.
What hints and tips help you start the conversation?
What objections have you overcome?
We asked some of your colleagues for their top
hints and tips — here's what they shared.
What works well?
I always put myself in the customer’s shoes — caring and looking out for their best interests.
How do you talk about Sky Protect Device Insurance?
I explain that it’s £15 a month and covers damage, loss, and theft. There are great offers available depending on their Sky VIP tenure, and customers have 45 days to cancel if they change their mind.
Sky VIP customers get three months free Sky Protect Device Insurance.
And remember, Diamond Sky VIPs get an extra month free!
Stay up to date with everything Sky Protect on Atlas.
Key takeaways and findings:
Next steps